8.14.2008

Ocho cinco...seriously...

Chad Johnson has taken a few preliminary steps to legally change his last name to "Ocho Cinco." This move would allow him to have "Johnson" replaced on the back of his jersey with this numerical nickname. I have to give him credit. He is the king of publicity.

Actually, pointing out a few recent events in football, it would be quite a battle for supremacy of that throne. Between the get-up antics of Sheriff Gonnagetcha (or Dolla Bill, or Dr. Don't Know) of the Washington Redskins' Clinton Portis and the sit-up king of the world Terrell Owens, this could be a fight for the ages.

Surely these acts are carefully calculated, creating quite a circus show for those in the media audience hovering around professional sport, but it then, consequently, brings up the everlasting question in my profession - is any publicity good publicity

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